My Lords, I will speak briefly in support of the amendments in the name of the noble Lord, Lord Lucas, to which I am pleased to have added my name. I apologise for not being able to speak at Second Reading, but I understand from other Members of the Grand Committee that an occasional guest appearance and a different voice are welcome.
I declare an interest, as set out in the register, as a director of RSMB Ltd, a company specialising in the methodology of audience measurement, cross-media measurement and data integration. More fully, I am nominated and remunerated by the advertising group Havas, which owns the company jointly with Kantar Media.
As the noble Lord, Lord Lucas, so clearly set out in his introduction, these simple and uncontroversial amendments would bring greater clarity and certainty to the key measurement of users, readers and audiences of digital websites and platforms. By including the measurement of aggregate audiences online in the list of cookies that would not require specific consent, these amendments would protect and enhance the interests of both consumers and businesses: consumers because, as the noble Lord, Lord Lucas, said, with the maintenance of advertising revenue funding, websites that provide news, entertainment and a wealth of other services would otherwise cost those consumers much more in subscriptions; and businesses, as through the quality of anonymised, aggregated data, they can build better offers to consumers and advertisers, as well as increase their financial resilience.
The Minister brings profound knowledge and understanding of this field, so he well knows how important the digital advertising market is and how innovative and respected UK companies are in the global industry. That applies not only to the websites, platforms and advertisers but to the research, quality audit and measurement companies specialising in this area. These amendments would support this growing and productive high-tech data, research and measurement sector in reinforcing its world-leading position.
As in so many industries and sectors of the economy, long-term stability is vital to rapidly evolving digital markets. Including these amendments in the Bill, rather than relying on secondary legislation and regulation to flesh out details in the future, will enhance that stability.
Likewise, the amendments relating to the implementation of centralised opt-out controls are intended also to promote that long-term stability, as well bringing enhanced transparency and scrutiny. The interests of consumers and businesses are not in conflict with each other in relation to audience measurement and data quality. They are constructively interactive.