I am aware of that; the point has been made to me a number of times.
Let me mention a few of the criteria that would apply if we were to move in that direction. There would be a requirement to consult, and we would have to ensure that any measure was supported by scientific evidence and did not constitute a barrier to trade. Any such form of labelling would need to be agreed with the Commission before it was implemented, to avoid future infraction proceedings.
I have heard the strength of feeling in the House and I understand the point being made, but references to sugar cubes are quite powerful; last year’s “Sugar Swaps” campaign proved that they can be made meaningful. However, I will ask my officials to look carefully at the issue, because I have heard a great deal of interest in it being expressed today, and I know that the Health Committee took evidence on it. I wanted to underline
the point that it is not as straightforward as it might seem, but we will look closely at it again in the light of the interest in it.