I am going to make some progress and develop my point about Change4Life, because Members have asked questions about that.
The campaign included radio, digital and outdoor advertising; public relations and media partnerships; work with 25 national food retailers and manufacturing partners; community events and schools programmes; and, importantly, work with all 152 local authorities. More than 410,000 families registered with the last campaign. Families who signed up purchased 6% less sugary snacks by volume and 6% less sugary puddings by volume, while increasing consumption of lower-sugar snacks and puddings. For each person who signed up, another two in the general population said they had also made a food swap.
The Change4Life team is developing the next Sugar Smart campaign, to launch in early January 2016. The campaign will alert families to the problems of consuming too much sugar, reveal the amount of sugar in the most popular food and drink and tell them about the new guideline daily amounts. It will encourage people to download the Sugar Smart app, which I have seen being used and is very impressive—hidden sugars no more, I can assure the House. People will be able to see for themselves how much sugar is in the products they are buying. The campaign will include advertising on TV and online and posters, in addition to social media activity and PR. Five million information packs will be given to families through schools, commercial partners and local authorities, and there will be digital support to help families who want to cut back on sugar.
However, obesity is a complex issue, which the Government cannot tackle alone.