Sugary Drinks Tax

I thank my right hon. Friend, and I should say for the record that I have no financial interest in any of this whatsoever. However, he is right that the industry has a role to play, and there is no point just beating industry over the head, because we would like to bring it with us. I was rather encouraged to see that, during our inquiry, the British Retail Consortium was very helpful in a lot of what it said, but it told us that it would like a level playing field. A very important strand of our recommendations was around price promotions and the kind of deep discounting that goes on in relation to the most unhealthy junk food and drink. It is very difficult if only one section of industry takes action on discounting. An extraordinary point that came out in our inquiry was that 40% of all the food and drink that we have in our homes tends to come through very deep discounted routes, and discounting is absolutely key to retailers’ marketing strategy in the retail environment, so we need a level playing field as far as industry is concerned.