I acknowledge that position, but my point is that given the traceability in the UK industry, the opportunity to change those labels is simply not there. Registered vets in every abattoir in the United Kingdom are watching the line and checking that the carcases are stamped and marked. They cannot be changed. When one buys what is basically a block of frozen meat from an international buyer, it is easy to pull off the label that says “beef” and slap on one that says something else, or reverse that process. That is a sad state of affairs.
Consumers want to know exactly what they are eating, but today we are in a position where I could set up my own little factory, buy in Brazilian chicken, make chicken pies in my kitchen, and sell them as Nottinghamshire chicken pie. We need to look more closely at the labelling process so that the industry tells consumers exactly what they are buying and where it has come from.
In the end, the consumer has the power and can choose where they source their products. They can choose to go to a supermarket or to a local, small and independent high-street butcher. They can shop around and make those decisions. I acknowledge that that becomes challenging right at the bottom, where people are struggling to make ends meet and to find the cash to buy those
products. That is why we need a regulatory system that they can have confidence in, that they can support and that they acknowledge.
My final message is that this weekend, when people are thinking about what they want to have for dinner, they should go to their local butcher, look him in the eye and say, “Where has this animal come from? Tell me about it.” People will then be able to eat that dinner with confidence, knowing that they are buying good-quality, locally produced meat.