Sometimes people simply do not have a choice between buying the slightly dodgy knock-off cheap telly that has probably come off the back of a lorry and going to one of the high street shops and buying a top-of-a-range brand. That is the point that I am trying to make. People may well know that what they are eating is not as good as the organic produce that is sold in, for instance, The Better Food Company, an organic supermarket in Bristol, but they do not have the option of going there. As I have said, even if people had enough money to buy more than one day’s food and could plan ahead and try to cook their own meals, they would still not be buying premium “best of British” mince. They would be buying the sort of mince that was mentioned just now by my hon. Friend the Member for Brent North (Barry Gardiner), and about which I asked the Secretary of State yesterday. If the Government manage to find their way around European Union regulations, that mince could be up to 50% fat and collagen, and other substances that are not meat, without the consumer’s being any the wiser.
We need to get the message across to Government Members. We are living in a world in which people’s cost of living is being squeezed from all sides. Their incomes and benefits are being cut, their rents are going up, and fuel prices, fares and food prices are rising. Obviously they will buy the packet of eight Tesco value burgers for £1, because they have no other option. According to statistics released last week by Mintel, the market research company, some 30% of consumers now buy budget ranges, as opposed to just one in five back in 2008. We cannot insist that everyone should buy the premium, locally sourced, top-of-the-range products, because some people simply cannot afford to do that. The important point, surely, is that all food should be of a decent quality, and all consumers should know what is in their food.