The hon. Gentleman raises an interesting point, but I think that we have to be careful. There are citizens in this country who want to buy a product for speed and convenience, but who do not want to pay a premium price. They deserve exactly the same rigorous quality standards and exactly the same adherence to what is on the label as everybody else. If they buy a cheaper product marked “processed beef”, they should jolly well get processed beef. They should be as aggrieved as anyone who buys the most expensive sirloin steak if what they buy is not what it says on the label. If people
in this country buy a cheap product, they should get a good product that conforms to the label. That is an important principle for consumers and one that I have discussed with the retailers.