I accept that point. Cheaper does not always mean that the quality is inferior, but—this is why we are having this debate—we must underline where the labelling on the tin or the package has not been correct. That is the point. We need councils or the Government to oversee a system in which labels stating that a product is sourced in Northern Ireland or the United Kingdom mean that the product comes from Northern Ireland or the United Kingdom, not on a lorry into an abattoir in the middle of England from across Europe because that would not be entirely accurate. We want to address those things.
We must ensure that steps are taken to ensure that produce is clearly marked with the country of origin, country of packaging and exactly what the product is made of. As the hon. Gentleman says, that what it says on the tin is what is in the tin, and that what it says on the packet is what is in the packet. The best way to do that is by buying locally. I know the price squeezes that large chains put on local farmers make it hard to survive, which is why I have always supported the idea of a supermarket ombudsman or regulator. Perhaps the Minister could give us some indication of whether there is a role for the ombudsman or regulator. I suspect everyone in the Chamber has pushed for the groceries code adjudicator, for instance, and the Government have committed to introducing that. Is there a role for the adjudicator? If there is, perhaps that is how we can address the issue.
The price gap from field to plate is increasing, and as the price of fuel increases the farmers once again feel the brunt. Too often, supermarkets expect farmers to absorb the price increases, and, indeed, too often supermarkets push for a price decrease, which means they will not buy locally. Farmers in my area tell me that the supermarkets will say, “Here is the price for this week,” even though it costs the farmer more to produce their quality product. There has to be a role for the adjudicator. My firm belief is that, had the meat been locally sourced, there would not have been an issue. I support those who call for an investigation into the way
labels are written and for all things to be made clear, which is what the hon. Member for Croydon North proposes.
Have we learned a lesson? I hope we have, and I hope we can improve. The major supermarkets are saying that they have learned a lesson, and I hope they have; consumers are saying that they have also learned a lesson, and I hope they have, too. They are both committed to the product. Our job is to ensure that the lesson learned translates into action so that we do not find ourselves in the same position in five years’ time. The next time someone has a burger containing horsemeat, it should be because they are aware of what they are eating, not because they went to the local supermarket and chose a cheaper brand.
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