I would like to see fines incorporated into the Bill—I am sure that the Government will listen when it is debated in Committee—so that there is real pain. I believe that the threat of fines, as well as that of naming and shaming, will help make sure that not too many of the large retailers will have to go before the adjudicator. If they have nothing to hide and if their retail trade practices are right, they will have nothing whatsoever to fear, either from the Bill or from potential fines.
It is not only the producer who is at risk in these trades. Many of the direct contracts that the supermarkets have with farmers in the dairy and meat trades are excellent. However, supermarkets may decide to have a price war and to reduce their prices, perhaps by using these products as loss leaders. That is wonderful for consumers, provided that it is the supermarkets who pay for those loss leaders, and that they do not go back down the chain and squeeze not only the producer, but the processor.