This is not my first speech on the Olympics. I remember being in the House on the day that London won the Olympic bid, and describing my pride in the fact that it had been chosen and my excitement at being the Member of Parliament representing the area where the Olympic park would be based. Just in case any Government Members imagine that the Olympic park is an Olympic-free zone, let me state emphatically that it is not.
I am not sure whether any Members who are in the Chamber today have visited the Olympic site, but I agree entirely with what the Minister said earlier: the progress that has been made in turning what was effectively an industrial wasteland unto a beautiful park has been amazing. I am not the type of woman to wax lyrical about beautiful buildings, but I must say that I have become quite misty when looking at the buildings that we have managed to produce in the Olympic park. If Members have not been there, I urge them to go. It really is rather beautiful.
Before I deal with the provisions in the Bill, let me, as the local Member of Parliament, put the debate in context by speaking of the communities who will be most affected by the games, and who were promised when we placed the bid that they would benefit from them. I will not go into a long and detailed explanation or a statistical analysis of the poverty in London—a London which, despite City bonuses and high incomes, is also a place of real economic deprivation and hardship—but we should bear it in mind that the Olympic park is sited in the fourth poorest part of London, next door to Hackney and Tower Hamlets, which are respectively the poorest and second poorest parts.
The bid for the games was predicated on the leaving of an important legacy for my constituents and those of my hon. Friends representing east and south-east London constituencies. The bid document stated:"““By staging the Games in this part of the city, the most enduring legacy of the Olympics will be the regeneration of an entire community for the direct benefit of everyone who lives there.””"
The ambition of the bid was big, but I did not and still do not believe that it is unachievable. The games present us with a once-in-a-lifetime opportunity to make a real and positive difference to an entire community in what is arguably the poorest area in the country. It is for that reason that the Olympic and Paralympic games must not be simply a fabulous sporting and cultural spectacle for a few weeks in the summer of 2012. They must become a mechanism for leaving lasting improvements in the health, housing, employment and skills of Londoners. To spend that much money and not achieve a lasting and positive legacy would be obscene. In years to come, the success of the 2012 games will be judged in two ways. It will be judged by the people’s experiences of the games during the fortnight—the warmth of our welcome, the quality of the competition, the slickness of our organisation, and the sheer excitement of the moment as we cheer our Olympic hopefuls to victory. Most importantly however, especially in the east of London, the games will be judged by what they leave behind—by whether or not they have managed to kick-start a sustained regeneration and renewal of that part of the poorest area of the country. The test applied by local people will be how many new homes and jobs have been created, and how much prosperity has been generated.
We made some big promises on those matters to the International Olympic Committee; indeed, many say the ambitious vision we offered for the future was what led to our winning the bid. We made equally big promises to the people of east London about what it would be like to host the Olympics and what the long-term benefits would be, and we now need to make sure we fulfil those commitments.
The people of the east end, including the people of my constituency, talk to me about how excited they still are at the prospect of the games coming—and they are excited. Young children have been engaged rather well in the process of putting on the games. Children at schools in my constituency have come along to watch the building process as it happens, and they feel part of it. That excitement is still with the local people I represent—and, fortunately, local polling evidence supports that too. I must tell the Minister, however, that there is still a slight feeling of unease in the constituency. People are becoming worried that the games might steamroller them, instead of helping to advance their interests, and they wonder if the promises we made for the future will actually be realised, and whether the benefits will remain after the Olympic torch has moved on. That is the context in which we are discussing the Bill.
I note the Minister’s assurance that the Bill does not make any significant policy changes, and that it is designed to deliver the intentions behind the original legislation. In the main, that is a good thing, although I admit to having been a somewhat critical friend of the former Government as we created the framework to deliver the games and its legacy. I am also pleased to note that the consultation on the Bill runs until 30 May, and I look forward to considering the results. However, I am sure Members will agree that the sensitivity and intelligence with which the provisions are implemented will be of greater importance than the details of the provisions themselves. It is crucial that local communities feel respected and engaged in all the planning and arrangements before the Olympics, to ensure that there is genuine access to the good things that they expect to come afterwards.
I understand that the consultation results will be published on the 2012 website, and I hope that they are made available very soon after the close of the consultation period, alongside a plan of action, so that those who will be most affected will know what is to happen. To be honest, I do not think that a notice on the website will achieve that end. I therefore ask the Minister to ensure that the fabulous local campaigning newspaper, the Newham Recorder, is involved so that it can fully inform its readership and my constituents of the results of the consultation and what actions might stem from it.
The Bill’s provisions on advertising, trading, ticket touting and traffic management during the games period appear to be pragmatic and reasonable, and I wholeheartedly support the increase in the maximum fine for ticket touting from £5,000 to £20,000 and gently ask if we think that that is high enough given the potential profitability of illegal touting. If we do not think it is high enough, might we put in place an elastic higher end to cover those who might profit more than hitherto expected from such illegal activity?
Businesses in Newham—particularly small and medium-sized enterprises—have not all felt that it is easy to participate in the supply chain. They still see London 2012 as a once-in-a-lifetime opportunity however, and I do not want any unreasonable or poorly designed measures to undermine it for them, or to lead to their incurring additional costs. I would hate to see them embark on a course of action that they then have to change or abandon because it does not accord with the branding rules or other measures we might introduce at a later stage. As the Minister has acknowledged, the Olympic branding regulations are complex, and local businesses located in the regulatory zone that are not official outlets could have their goods seized if their activities contravene them. I understand the need for the regulations, but local traders could find themselves in trouble simply by selling Coca-Cola to thirsty visitors.
London Olympic Games and Paralympic Games (Amendment) Bill
Proceeding contribution from
Lyn Brown
(Labour)
in the House of Commons on Thursday, 28 April 2011.
It occurred during Debate on bills on London Olympic Games and Paralympic Games (Amendment) Bill.
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527 c385-7 
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2010-12
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