London Olympic Games and Paralympic Games (Amendment) Bill

As a London Member of Parliament, as a mad sports fan and, indeed, as an owner and friend of newts—they cropped up in the previous speech, and they are not a monopoly interest of the previous Mayor—I am delighted to take part in this Second Reading debate. In acknowledging the commitment of previous Ministers in bringing the Olympics to London, I would particularly like to pay tribute to the present Minister for Sport and the Olympics, who told us in his opening speech of being six years on the beat. He is certainly a reassuring presence as he helps to guide us through the preparations for the Olympics. Earlier this week, I got into the mood and experienced the emotions associated with the Olympics. I experienced frustration, anxiety, disappointment and then a final adrenalin push as I wanted to get to the end of the line before time ran out. Obviously, I am referring to applying for my tickets to attend the Olympics. We shall get a taste of national celebration tomorrow with the royal wedding, and we look forward to the Olympics when we will again have the opportunity to raise this country’s flag and be proud of what we can produce. Next year’s Olympics and Paralympics will provide a great opportunity for the people of London and of this country to celebrate sportsmanship and sporting excellence—sportsmanship of which, sadly, we saw too little evidence in last night's champions league semi-final. The dedication and focus of athletes from across the world will set a fantastic example to young people. The investment that this Government and the previous Government have put into new facilities across the country will revive interest in fitness and games at every ability level and inspire the next generation of sportsmen and women, as well as promote a generation of more physically active people. In my neighbouring constituency of Broxbourne, the Lee Valley white water rafting centre is already open to the public, in advance of what will prove to be an excellent facility for canoeing and kayaking. Furthermore, 2012 will provide an opportunity to celebrate Britain, our culture and our values. As we welcome thousands of visitors to London, we have an opportunity to showcase what it means to be a free country, which can ensure that an event of great size runs smoothly, successfully and enjoyably—without resorting to overbearing methods or controls. The world is watching, British taxpayers are watching and London council tax payers are certainly watching, and we must make certain that all those who support the Olympics can be proud not only of the performance of team GB, but of the manner in which the games are held and our infrastructure copes. There are real challenges to achieving that. Some will seek to sell tickets illegally, as has already been mentioned, or fob people off with fakes, thereby cheating fans and supporters out of their money and tarring the spirit of the games. Some may try to advertise around Olympic grounds and spaces in a way that unfairly and misleadingly associates their products with the games, tricking those who view them into thinking that the companies or individuals involved are sponsoring or are officially endorsed by athletes or the Olympic games. We saw an example of that at the recent World cup, when orange-clad women were advertising the beverage that they wanted to push. Such ambush advertising is unfair not only on consumers, but on those who have donated and contributed towards the holding of the events that we will be able to experience and enjoy next year. We can look at the criticism of monopoly branding, but we should recognise the immense financial impact of the games—as the Minister said, £700 million is no mean amount of money, which has helped to reduce the burden on taxpayers. Those representing London constituencies—I see several of my hon. Friends in their places—will be especially aware of the need to ensure careful planning and flexible powers, so that the sheer size and scale of both the Olympics and our city do not interfere with our commitment to provide accessible sites and quick transport links to and from Olympic venues. This needs to be done proportionately, without inhibiting the free flow of normal business in and around London. The Bill will help to ensure that our 2012 celebrations will be unmitigated by those challenges in a way that is simple, efficient, targeted, transparent and affordable. The Bill contains simple solutions such as increasing the maximum fine for the unauthorised sale of tickets from £5,000 to £20,000—a serious deterrent to those who would take advantage of other people’s enthusiasm for the games—without creating any new offence or a complicated set of procedures. The Bill will give the responsibility for dealing with property confiscated under advertising and trading regulations to the Olympic Delivery Authority enforcement officers, allowing them to make use of powers and procedures tailored for the period covering the Olympics, removing a unnecessary burden from the shoulders of the police. The key principle, as has already been mentioned, is proportionality, particularly with respect to clause 1, which concerns the removal of infringing articles. As we know all too well, labels are part and parcel of the everyday lives of young people in particular, and the labels on their clothes and the bags that they carry around might technically fall into the classification of infringement. I hope that the Minister will reassure us that proportionality will be applied. I am not talking about planned and organised ambush advertising in contravention of the rules; I am talking about inadvertent advertising by people who attend the games with labels all over their bodies and the articles that they are carrying. When I referred to proportionality, I did not mean just that officials should not seek to prosecute such people—indeed, we would not expect them to do so—but that the games should not get off to a bad start with the confiscation of articles. For instance, a young person might be carrying the latest man bag with a label emblazoned on it. We should bear in mind that, while it may be appropriate in some respects for local authorities to carry out the task of enforcement, they are, sadly, sometimes guilty of over-zealous application of new powers.