Welsh Affairs

The hon. Gentleman and I could appear in a commercial for Wales on that front. We should be taking that message across Europe. What with the Ryder cup, the Olympics coming to the United Kingdom, and our rugby team, it is important that we sell Wales everywhere. We do not want the benefits to be felt only in and around the millennium stadium, the venues involved in the Ashes, or the golf course for the Ryder cup. We want the benefits to spread throughout Wales, but unless we have a comprehensive strategy, that will not happen. People will come to Wales, spend in a little, closed area, and then disappear again. We need a comprehensive strategy. A Welsh Tourism Alliance report last year recommended that liaison between the tourism industry and the Welsh Assembly Government be dramatically improved. It is only through co-ordinated action that we can ensure that adequate support is given to that vital industry at this vital time.