Just to note, a lot of the charitable organisations and so on are making money. I am not suggesting that because they
are making money, they are evil, but I do not think that it quite works in this instance because the phrase “commercial sensitivity” is used by organisations which are not big businesses going in; they are small and socially worthy, but they are also commercial. Let me tell you, a lot of them are making quite a lot of money, even if they are doing it with the best intentions. That is not really the point.