My Lords, I am in agreement with the noble Baroness, Lady Bennett of Manor Castle, on this amendment about nappies. Three billion a year are used in Britain. It is roughly 6,000 a baby and 8 million a day. It is a staggering number. The Ethical Consumer has found that only four brands in this very crowded market are genuinely recyclable or reusable.
I really urge the Government to take on this amendment because, especially in any area to do with babies—which I know very well from the world of baby food—the terms “sustainable”, “organic” or anything that makes you think it is all right always sells. It is a free for all, wild west market out there and, frankly, nappies are money for old rope for these companies, so they want to stick on incredible claims of all the things parents want to believe. Accepting this amendment would be doing everyone a huge favour. This is something we can do something about and we do not need to waste our time on it.