I am grateful to my noble friend for going into so much detail and care. I will not say that “live wire” is the best description I would want to be remembered for. I think that the noble Baroness, Lady Hayter, has had some better ones than that in the past. However, I am nevertheless grateful that attention has now been drawn. I still think that it is very strange that your Lordships’ House has committed to a directive that other countries have now translated into their own legislation and which for some reason is still not right.
I take the point entirely that my noble friend made about well known and well loved. I cannot imagine Heinz tomato soup ever needing any recommendations, let alone anything else. Branston Pickle comes to mind. I am not sure if they are allowed to say that any more.
This remains an important issue. It is very important that we get a format which is reasonable, which is not going to form petrol queues and which is easily understood. I hope that the Minister will find the right words and put it into law. I beg leave to withdraw my amendment.