I wholeheartedly agree, and will say more about the implications for rural businesses, farmers and vets.
Farmers rely on the internet for multiple purposes, such as sustainable farming incentive and other grant applications, animal monitoring and the security of their property. Vanessa, a farmer, told the engagement team that she could not connect her burglar alarm to her mobile as her broadband was too weak. That is very concerning for farms, especially in the south-west, where the cost of rural crime rose 41% last year, costing farmers £7 million, according to the National Farmers Union’s “Rural Crime Report”. Even if equipment is fitted with alarms, it takes the police time to respond due to the remote locations of farms and rural businesses, but reliable broadband and smart wi-fi products give farms proactive and reactive security.