The hon. Gentleman makes an excellent point: the power of sport is simply huge. Participating is obviously the best thing for the health of the nation, but viewing a sport—whatever sport it is—is likely to drive up participation rates. We have seen the opposite with the England and Wales Cricket Board and the Sky contract.
If I can cycle back to football for a second, the problem for Scottish football fans is that sometimes the goals of those involved—again, I am talking about UEFA, the BBC, Viaplay and all the stakeholders—do not coincide with maximising access. What is needed is a change to the system that would change those goals for the better for our fans. The system is currently short-changing fans in Scotland, while elsewhere on these isles, it is a very different story. Football fans in England enjoy free-to-air coverage of their national team via the current deal with Channel 4 and the forthcoming deal with ITV. Viewers in Wales enjoy free-to-air coverage of their national team thanks to S4C’s sub-licensed Welsh language coverage, and viewers in Northern Ireland get free coverage of the Republic of Ireland via RTÉ broadcasts—while many in Northern Ireland welcome that, I appreciate that, for others, it is akin to having England games broadcast in Scotland on Channel 4 and STV. Scottish fans, though, are left with the prospect of paying subscription providers to see their team in action. That is very unlikely to change without amending legislation to level the playing field for Scottish supporters.
Similarly, these days, we are used to murmurings about the Six Nations being moved from its current home on the BBC and STV/ITV to behind a paywall. The airtime available to rugby union fans on free-to-air TV is already incredibly low: last year’s world cup was a four-yearly aberration. As we all know, the Six Nations is a ratings winner and rugby’s big annual shop window to the wider public and the players of the future. Even old relics like me can be convinced to play again—although, having tried to do so last year, it would have been very much for the better if I had not.