As the Minister responsible, who said that we would not implement section 40, I had considerable talks. It was made plain that if the Government
had implemented section 40, no major publisher would apply for recognition. My right hon. Friend talked about the carrot and stick, and his new clause would require the Government to look for alternative incentives to encourage publishers to apply for recognition, even if the existing carrot and stick were removed. He did not go into detail in his speech about what alternative incentive there might be; it sounded slightly like a reference to Marlon Brando’s making “an offer you can’t refuse”. The press have been absolutely plain: they object to any regulator that carries the stamp of Government approval. That is the fundamental principle that has caused every publisher to say that they will not apply for recognition.