Media Bill

I utterly appreciate what my right hon. Friend is saying, and I can see why the Government and Ofcom do not want to be overly prescriptive about how this regulation is done, as long as the content is well understood. Will he just reflect on the fact that this set of labels is well understood by the public? Everyone knows what a U is, and everyone knows what an 18 is. In that sense, it would be an effective vehicle to establish that people understand the content.