I congratulate the hon. Member for Glasgow Central (Alison Thewliss) on securing this timely debate. I know that she has a keen interest in this important matter and shows great leadership in ensuring that infant feeding remains a priority Government policy, perhaps most notably as chair of the all-party parliamentary group on infant feeding and inequalities. I welcome the publication of the 2023 Lancet series and the information it provides to add to the debate on promoting breastfeeding.
Breastfeeding is a crucial aspect of infant health and nutrition, and this Government are committed to promoting and supporting breastfeeding policy to ensure that all infants have the best start in life. The Government understand the many health benefits that come with breastfeeding for both the mother and the child, and it is our priority to encourage, support and empower women to breastfeed. We recognise that for some women, breastfeeding may not always be a viable option—for some, it may simply not be what they want to do—but the Government continue to create a supportive environment that informs and supports families when starting the infant feeding journey, ensuring that they are able to make informed decisions about how best to feed their babies. This includes providing breastfeeding advice and guidance through a range of approaches, including paid-for social media activity, personalised email programmes and the NHS Start for Life website.
In line with these commitments, we have taken a number of steps to improve support for infant feeding. From 2022-23 we are investing around £300 million in family hubs and Start for Life services, targeting the three years of funding at 75 local authorities in England that have high levels of deprivation and disproportionately poor health and educational outcomes. These 75 participating local authorities have already received at least half their year 1 allocation. As part of this, 14 local authorities have been identified to become trailblazers to lead the way and support other local authorities to improve the services offered to families. This funding package includes
£50 million to invest in infant feeding services, which will enable participating local authorities to design and deliver a blended offer of advice and support for families in line with local needs to help all families to meet their breastfeeding goals. Services will enable parents to access face-to-face, virtual, and digital infant feeding support when and where they need it.
The Government also recognise the importance of creating a breastfeeding-friendly work environment, and we recommend that employers take steps to enable women to breastfeed as a matter of best practice. For example, the Health and Safety Executive has published comprehensive guidance on how employers can meet their legal requirements to support new mothers, and it advises employers that it is good practice to provide a private, healthy and safe environment for breastfeeding mothers to express and store their milk. The Advisory, Conciliation and Arbitration Service has also published guidance to support employers in accommodating employees who return to work while breastfeeding or expressing milk.
As is recognised in The Lancet series, it is critical that Governments gather reliable data on rates of breastfeeding to ensure that policies are having their desired effect and to better target our interventions. Therefore, work is currently under way on the delivery of a new infant feeding survey, commissioned for England by the Department of Health and Social Care’s Office for Health Improvement and Disparities. The new survey, which last ran in 2010, will provide valuable information on infant feeding behaviours and other related factors. Data collection is expected to commence this year and we anticipate that the results of the survey will be available in 2024.
These investments and strategies all build on existing measures that this Government continue to uphold. This includes legislation that governs the marketing, composition and labelling of infant formula and follow-on formula. The legislation reflects the latest scientific advice on the essential composition of infant formula and follow-on formula. This legislation upholds the Government’s commitment to the general principles and ambitions of the World Health Organisation’s international code of marketing of breast milk substitutes by prohibiting the promotion, marketing and advertising of infant formula to ensure that breastfeeding is not discouraged. The legislation mandates that the labelling of infant formula and follow-on formula includes information stating the advantages of breastfeeding, includes the necessary information on the appropriate use of the products and does not include pictures or text that idealise the use of the product.
I understand that there have been calls to strengthen this legislation or even go further than is specified in the WHO code, as is suggested in The Lancet series that prompted this debate. The Government of course welcome challenges to our existing ways of doing things and we
are committed to ensuring that our legislation continues to be based on comprehensive evidence and sound analysis.