I will not; I have a lot to get through, I am afraid. It is important that we do not view our trade policy as a race to the bottom. We have extremely
high standards in this country, not least on animal welfare, which I for one am determined to promote. I have rehearsed many times before—and will not go into now—the various tools in our toolbox for protecting standards. I draw attention to one new piece of work, which is our consultation on labelling. The more we can encourage people to be aware of the food that they eat, the better. My hon. Friend the Member for Truro and Falmouth touched on that with her remarks on insurance schemes.
I am pleased to announce that we are increasing our range of agrifood counsellors to help break into new export markets. We have two at the moment, in China and the UAE. They work with a large team of people in the embassies who promote food and drink. They are experts who work in a granular and technical way to break open new markets and help our traders to export abroad. The NFU has called for that for some time and I am pleased we have got that through and that it will help our traders.
Regarding Henry Dimbleby, of course we will respond as a Government. Nothing has changed; I have always said it will be a six-month process and we are working hard; I work on it every day. We are aiming for the end of the year, as we always have been. Food security was always promised in December, and the report will come in December, as it has to. Nothing has changed on that.
On future farming, this is a seven-year transition. It is challenging. We are transforming the way that those who farm are supported in this country. That is a major benefit of Brexit. I am off to the G20 after this debate to tell them what we are doing on sustainable agriculture. They are very excited and interested in the progress we have made. These are the biggest changes to the sector in more than 50 years. We will no longer pay people for the size of their farm. We will pay them to promote environmental and health and welfare outcomes.
The schemes are being rolled out, as we know. Yes, it is difficult; yes, it is challenging; yes, there have been calls for more information. Now there are calls that there has been too much information and it is all too complicated. No, we will not get it all right at once. This is iterative; we are working with thousands of farmers to pilot and test. Nevertheless, I am sure that the vision is there. At the end of a five to seven-year period, British agriculture will be in a much stronger place, to argue, if it needs to, for Government help on exports and for support to promote environmental outcomes. I am determined to leave it in a strong shape.
I will conclude, as I want to leave my hon. Friend the Member for Stafford a few minutes. We are in a significant period of change for British farmers. The first sustainable farming incentive agreements will start in November. We have an exciting story to tell. It is difficult but, if we get it right, the prize is enormous. We, as farmers, are always at the mercy of the weather. We can demand that the Government provide a decent system of support to back and encourage us. As we think today about the great work done by British farmers this year, showcased by Jeremy Clarkson, not so far from my farm, I hope we realise that British farmers are worth backing and supporting. We on this side of the Chamber will always ensure that that happens.
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