I wish to put on the record my support for a robust strategy to tackle obesity, but I question plans to ban broadcasters and online platforms from advertising food and drink that are high in fat, sugar and salt before 9 pm. If the Government are going to have any form of impact, even foods that we consider to be health foods will be covered by the ban. Eggs, cheese and avocado—the list of foods that include those items is endless.
Let us take a look at the ramifications of a ban on TV commercials. I started my retail career with the Pizza Hut chain of restaurants 40 years ago, which is probably long enough ago for me not to have to declare an interest today. Before the pandemic, the UK’s three biggest chains, Pizza Hut, Papa John’s and Domino’s, got 90% of their sales of pizza online and from apps such as Just Eat, Deliveroo and Uber Eats. That is 60,000 jobs directly at risk and tens of thousands more
in the supply chain, and that is just three companies in the UK. Do the Government seriously consider that a price worth paying?
Similarly, let us look at breakfast cereals. Under these proposals, we will ban the advertisement of some of our everyday breakfast items. The ironic thing is that over 50% of breakfast is no longer bought from a supermarket, but from cafés and greasy spoons around the nation. That immediately puts at risk major brands such as Kellogg’s, which have spent millions of pounds reformulating their products to reduce fat, sugar and salt, yet under the proposals they will be banned from advertising them before 9 pm. Meanwhile, our mainstream TV companies will lose out on approximately £75 million to £100 million of advertising revenue—revenue on which tax is paid in this country.
The Sun reported in March that the Government were considering doing a U-turn on banning online adverts, as evidence showed that it would have little effect. That has instantly created a chasm between mainstream broadcasters and online platforms that contribute little to the financial wellbeing of the nation because they are offshore companies. Millions of small businesses rely on online advertising to promote their businesses in this country, including in Calder Valley. There is absolutely no evidence that the proposed blanket ban for mainstream broadcasters and online advertising would make one iota of difference to reducing obesity, and I urge the Government to rethink these draconian measures.
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