I completely agree. As well as being influenced by children, consumer behaviour can take some time to change. I remember coming home from this place late at night and I would never have plastic bags with me to go shopping—I am sure many of us have done the same—but I have solved that problem by buying one of these little fold-up bags, so at least I always have that. We also have reusable plastic bottles. I have lost mine again today. I do not know how many I have lost. I am sure my impact on the environment in lost water bottles is greater than what I have saved, so now I have taken to reusing this plastic bottle. I think I am not supposed to refill it, but I do anyway.
There are plenty of opportunities for us to move towards being plastic-free. Everywhere we go, we see more and more plastic. Once we become conscious of it, that is it, we see it everywhere. Some supermarkets are moving to packaging-free aisles and even the funny-shaped potatoes, which my friend, the hon. Member for Strangford (Jim Shannon), referred to—I have seen them with a little bit of soil on them, but I am sure that is just for authenticity.
Last year, I opened Stansted Park farm shop, in my constituency. The whole business has an environmentally friendly ethos. Most of their produce is loose. It has drastically reduced all plastic use. There is a future model in package-free and refill shops, similar to the old-fashioned way. My grandmother used to have glass jars for everything. We used to take them to the shops and they would be refilled from huge sacks. I can see the hon. Member for Strangford nodding, because he remembers the same. We are obviously around the same age.
E-commerce could play an important role in this area by delivering food in reusable boxes on a subscription or bespoke order model. We need to do something about e-commerce. I do not know if you have noticed this, Mr Stringer, but when I order my stuff, it comes in several different deliveries, with several different delivery drivers coming to my house two or three times a day. Maybe I am just a prolific shopper, but they could deliver them by a more transport-friendly mechanism. Moving to online shopping does not necessarily mean it is environmentally friendly, so we need to encourage those businesses, as well.
The humble cucumber has been mentioned a few times. Apparently, wrapped, they have a shelf-life of 15 days when chilled, but only nine days when unwrapped. That is true. They go all soft when they are unwrapped, and they are inedible. Removing plastics in some cases can increase other forms of waste. I do not think there is much market for an end-of-life cucumber. Other forms
of waste and emissions are released when we consider the entire carbon budget of products. We need to get this right.
I am still driving a diesel car. Why? Because I followed the advice and bought a diesel car. Now, of course, I cannot get rid of it. The market share of diesel cars went from something like 14% to 65%. Everybody followed the advice and then we realised the advice was wrong. We must get the advice right. There are many alternatives, as the hon. Member for Bristol East (Kerry McCarthy) suggested, such as seaweeds and potato starch wrapping. That innovation will come the more the Government incentivise innovation.
Most of us have the ambition to use less single-use plastic. Many people now use alternatives. I try to use less in my day-to-day life. I mentioned my water bottle. I also gave up plastic for Lent. It was a nightmare. It was incredibly different and I had to change my whole life for six weeks. I chose an easier option this time, because it was so difficult to give up plastic for six weeks. We need to make this easy. We are consumers and we simply will not do it, if it is incredibly difficult and everybody must carry around glass jars and things that do not fit into everyday life.