I am grateful to the hon. Lady, who makes a powerful point; I will touch on it a little later, but I suspect that others will want to amplify it further. When I look around the world, there are other countries that have perhaps not gone so far down this path, and some of their lifestyles are very attractive—dare I say it, but even some European lifestyles are very attractive indeed.
On Friday, I was also able to visit the Cambridge Cheese Company, which cycles its cheese deliveries around the city and presents gifts in recycled wooden cheese boxes. I am grateful to a very helpful assistant in its shop, Jade Tiger Thomas, who showed me the amazing aforementioned BeeBee Wraps and explained a scheme that allows customers to bring their own Tupperware or reusable boxes to carry cheese home, and reusable jars for olives and deli items. The company is a long-established Cambridge gem. Many hon. Members find themselves in Cambridge from time to time, and I thoroughly recommend that they pay it a visit.
This is not an entirely new phenomenon. A long time ago, when I was a student in Cambridge, I remember going to the legendary Arjuna Wholefoods and buying spices measured into brown paper bags. That was happening long before it became fashionable, and Arjuna’s has proved itself a long-term Cambridge institution committed to sustainability and reducing food waste.
Buying food without throwaway packaging is becoming increasingly popular across the country. At the start of the month, Waitrose began a trial in its Oxford Botley Road store of a new “Unpacked” model, with a dedicated refillable zone of products from wine to cereals, frozen pick and mix and a borrow a box scheme. It also has refillable cleaning products and sells plants and flowers without plastic. Most of us have probably read the stories in the newspapers. It is too early to have solid statistics on the success of the trial, but Waitrose tells me that the reaction on social media to the announcement
of the trial was 97% positive and the store sold out of some products within the first week of the trial. I was told that,
“customers have bought into the concept readily—they arrive with their own containers ready to fill with the loose cereals, pasta, fish and more. This started to happen within just a few hours of us announcing the trial”.
It put me in mind of happy times past in my life, in places such as Venice, where the wine shops allow people to take bottles to be refilled on a regular basis. Now, perhaps, we can extend that to washing-up liquid, even if it is slightly less enticing.
When these schemes are well advertised and communicated and efforts are made to help people to get acquainted with new ideas, such as the borrow a box scheme for those who may have been unaware or do not have their own, behaviour and culture change are possible. That can also be done on a smaller scale: the University of Sheffield students’ union has its own Zero Waste Shop, which sells a huge range of spices, herbs, grains, legumes, dried fruits and nuts by weight, so people can buy as much or as little as they need. Customers simply bring their own container, buy one from the shop or use one of the recyclable paper bags.