On the high street, there are very few things sadder than a boarded up storefront. It is the sign of a dream denied, a lost opportunity and of course lost jobs. I will not deny that in Stirling city centre we are finding it tough. On Friday afternoon, I spent some time with Lisa Sneddon, the owner of the Bluebell Teashop. I recommend it to all hon. Members—indeed, it is obligatory—when they visit Stirling. She told me of her concerns about the state of Stirling city centre. Those concerns will be all too visible to anyone who visits it.
The pressures on city centre businesses have perhaps been compounded by the temporary closure of the Kerse Road bridge crossing. The bridge is being replaced as part of the electrification of the railway. It has undoubtedly been much quieter in the city centre of late, and there has been a discernible drop in footfall. King Street is a particularly sad sight. This is the street that leads up to the castle. Stirling Castle is one of the most popular tourist attractions in the entire country, and it should be a lively thoroughfare, but since the loss of McAree’s department store, which had been on that site for 123 years, there has been a definite drop in footfall on the street and in the number of businesses taking up the slack. Among its reasons for closing, McAree’s cited the Scottish Government’s rates system and specifically mentioned the large business supplement—not really a large business supplement, but a large property supplement. In one year, its large business tax rose to £27,000, and that was the straw that broke the camel’s back.
In the last two weeks alone, at least six other stores have closed in the city centre, including Toys R Us, which has been mentioned; Maplin; The Boozy Cow; The Fat Cyclist—interesting names betraying the fact that these were individually owned and independent businesses; and Mr. Simm’s Olde Sweet Shoppe. All have closed their doors for good, and I cannot deny that I am concerned. It came to light yesterday in a report entitled, “Retail and Leisure Trends Report”, from the Local Data Company, that 520 units on the high streets in Scotland had closed in the previous year—more than anywhere else in the UK, including Greater London. I have already mentioned what David Lonsdale, director of the Scottish Retail Consortium, had to say about those numbers.
There is undoubtedly a way to save our city centres. They can have a bright future, Stirling city centre can have a bright future, but the city centre needs to be skilful and repurposed. I will work with anyone who can help bring it back to its former glory. The landscape is changing, and bricks and mortar retailers must move
with that change. People are buying online, and that is not only about choice; it is also about the convenience of shopping when and where the consumer chooses; it is a simple and relatively hassle-free experience.
Leigh Sparks, professor of retail studies at the University of Stirling, has called on retailers to demonstrate a more imaginative approach to customer experience, to create new concepts of retailing that stimulate consumers and to make their stores must-visit attractions in their own right. He has talked about retailers that have not done a particularly good job, among them Toys R Us. He said that
“when Toys R Us came to Britain, it was innovative and new. Yet the Toys R Us you see today is pretty much…the same as it was when it first opened—it hasn’t grown or offered the consumer anything new. The current pressure on retailing is weeding out the poorer retailers. We will undoubtedly be left with a smaller landscape. If it is smaller and becomes concentrated so it provides spaces that people want to use, then it will be a better landscape.”
I concur.
We need to see our city centres differently. We need to do much more to bring people to them, and that means that businesses need to work together in the business improvement districts already mentioned—we have one in Stirling city centre—to make the city centre a compelling and irresistible proposition, a positive destination. That means creating an experience that supersedes the perceived benefits—convenience and price—of shopping online. The high street needs to be more about retail experiences—entertainment, food, independent stores—that people want to have.
We cannot have more of what the Americans call “cookie cutter” department stores—where someone can close their eyes and spin around and find it difficult to identify which town they are in. We need more variety and to entice people not only to visit city centres, such as Stirling city centre, but to live in them. We need to make that possible. People living in the city centre will bring life and vibrancy to an important civic space, and public policies that create the right conditions for the revival and prosperity of the high street are now overdue.
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