I agree, and I will come on to that in a moment. The USO must enable those innovative solutions, otherwise it will not fulfil exactly the ambitions I know my right hon. Friend the Minister has for it.
In my constituency, despite having the least-well-funded police force, an enormous rural road network, and very strong opinions on the EU and immigration, broadband is the single biggest issue in my postbag. My local superfast connection figures are still 6% below the national average, and for the neighbouring constituency of Louth and Horncastle they are 13% below the national average. All Lincolnshire’s MPs know from their respective constituents the importance of this issue, even though our county council has delivered its projects ahead of schedule and under budget. I think all Members agree that the USO is a huge opportunity to make an economic impact, narrow the gap between the urban and the rural economy, and reform Government services.