I thank my hon. Friend for that intervention. As someone who spent five years working in the soft drinks industry, I think she makes a valuable point. We need to question what we want our children—and adults
—to drink. Do we want them drinking sugar or sodium benzoate, acesulfame and aspartame? That is a whole separate debate that we can have. I tend to choose to drink diet variants myself, but those options are there and the industry is driving people towards those lower calorie drinks. Let us take Britvic Soft Drinks as an example. Members will notice that they can buy a 600 ml bottle of diet Pepsi or Tango for the same price as a 500 ml full-sugar variant. The industry is already encouraging behavioural change.
To return to the Mexican experiment, 63% of sugar tax receipts have been collected from low-income households and 37.5% of receipts came from those in poverty. As I mentioned before, particularly with soft drinks but across the board, labelling has never been better, nor has the choice for consumers. The industry is doing huge amount of work to encourage behavioural change and do the right thing.
I am conscious of the time and that lots of Members would like to speak, so I will conclude. I welcome a debate on childhood obesity and a clear strategy to reduce it. There are a huge number of measures that we as a Government could take ourselves and that we could encourage businesses and organisations to take, but let us ensure that the strategy is based on solid evidence. I strongly believe that a sugar tax is not the answer.