I will take that as a positive point, because it helps me to make some of the arguments that I want to make. I remind hon. Members that mobile operators are private companies making private investment. Indeed, they contributed some £2 billion to the Treasury’s coffers in the last 4G auction, and we now have the fastest roll-out and take-up of 4G in the world. They are to be applauded for their achievements. It is also true, however, that the Government can help.
A recent report by the International Telecommunication Union saw the UK rise from 10th place in 2010 to fourth place in 2015 in terms of connectivity, much of which was driven by mobile coverage. I should also point out that one thing we never take into account when considering mobile coverage is how cheap mobile contracts are in this country compared with many other places. We also do not take into account that the modern smartphone is actually not that great at receiving telephone calls, due to its short antenna, which contributes to the difficulties that people have with calls.
The key thing that the Government can do is to work with mobile operators to increase coverage. We are here celebrating the first anniversary of a landmark agreement on mobile operators’ licence obligations brokered by my right hon. Friend the Member for Bromsgrove (Sajid Javid), then Culture Secretary, now Business Secretary. One operator has a licence obligation to achieve 98% indoor coverage by the end of 2017, but that is 98% of premises, which does not equate to 98% of the landmass. We therefore changed the licence conditions so that, by the end of 2017, all four operators will achieve 90% coverage of the landmass.
That will make a massive difference to coverage, particularly in constituencies with a rural expanse, where people drive between villages in a relatively rural area, such as the constituency of my hon. Friend the Member for Brigg and Goole. This is an important, landmark agreement. About 6% of the East Riding of Yorkshire and 1.2% of Lincolnshire have been affected by notspots. As a result of the agreement, we will eliminate notspots altogether. Just 0.2% of north Lincolnshire and less than 1% of the East Riding of Yorkshire will have partial notspots, which is when just one mobile operator provides coverage. Therefore, 99% of east Yorkshire and almost 100% of north Lincolnshire should have coverage from all four operators. That will make an important difference.