If the ticket clearly states that it is not for resale—that it is non-transferable—then that is part of the terms and conditions that it was sold under.
In the new model that we are hoping to create, with a new level of transparency, there would be less need for that.
The reason event holders put it on their tickets is to try to do something about the murkiness and market failure that we see at the moment with the resale of tickets on the secondary market. Under our proposal, that need would not be there because there would be full transparency and people would be able to see who was reselling the tickets. There would be fewer abuses of the system so there would be less need to put “Not for resale” on tickets, because genuine fans would be able to resell to other genuine fans tickets for events they could no longer attend.