World Vegan Day

No, I do not accept that. The hon. Member for Bristol East reeled off a list of vegan organisations, businesses and retailers in Bristol. They all have a right to advertise their wares as long as they are selling something that is lawful. I do not believe that it is for Government to tell them they should not do so. What matters is that we encourage people to reduce the amount of calories they consume, in whatever form. As part of the Government's ongoing Change4Life campaign, we are encouraging people to make the key simple changes: eat more fruit and vegetables; cut down on fatty foods, particularly unsaturated fats; reduce calorie consumption; and, of course, be more active.