Environmental Protection and Green Growth

The hon. Gentleman makes a good point. We are determined to address this issue from both ends of the pipe, as it were. We must look not only at abstraction and how we can incentivise water companies to share water with neighbouring companies, but at how we can incentivise and encourage individuals and households. A recent ““Panorama”” programme showed what can be achieved by households; by doing just a few things, they can reduce the amount of water they use and protect the environment.