Food Industry Competitiveness

The hon. Gentleman may think that all of his constituents are stupid and cannot tell the difference between an own-brand product and a branded product. He seems to follow the theme of what this Labour Government think—that everybody is so stupid that the Government have to decide everything for them—but I actually have more faith in consumers. I think that my constituents, who I am not entirely sure are greatly different from the hon. Gentleman's, are perfectly able to decide whether they want to buy an own-brand product or a branded product, as they can tell the difference between one that says Tesco on it and one that says Kellogg.