Food Industry Competitiveness

Does the hon. Gentleman agree that there might be some benefits for the British food industry in, for example, labelling, which supermarkets currently use in an adverse way? I mentioned the pork industry in my earlier intervention and the fact that the implication to consumers is that some products are British-sourced when in fact they are not. That clearly needs to be sorted out. Had supermarkets done that already, and not behaved as I am afraid that they have, perhaps some of us would be less enthusiastic now for an ombudsman to sort it out.