Health Bill [HL]

The issue is not point-of-sale advertising, it is point-of-sale display. As the noble Baroness knows, retailers may not advertise cigarettes. I am sorry that she does not understand where I am coming from. We are talking about an extension to the criminal law. To me that means that a policy has to be based on something substantive. I ask her to allow me to finish my speech because I think she will understand better where I am coming from when I have done so. I believe that the collateral damage that we are likely to inflict if we impose this policy is unacceptable. The noble Baroness will know from her experience in the environment field that decisions there have to be weighed up in terms of the benefit that they will do versus the unintended or adverse consequences of the measures.