British Agriculture and Food Labelling

My hon. Friend is absolutely right about that. In fact, Ofcom is using the guidelines presented by other Government agencies. What it is seeking to do—many hon. Members suggest that it is a good thing—is to restrict advertising of junk food for children, but it is ridiculous when it is absolutely fine to advertise diet fizzy drinks, but not a product like cheese. I shall not prolong my contribution, as other hon. Members wish to speak. I hope that the Government will look more generally at labelling. In his excellent contribution, my hon. Friend the Member for Westmorland and Lonsdale (Tim Farron) talked about environmental concerns. We have heard a great deal about provenance and origin, which are called for in the Conservative motion, and I hope that the Government will urgently revisit the issue of nutritional information provided to consumers. Finally, I hope that we will have a debate in this country about the positive contribution that food makes to our national life and culture. We should not constantly reduce the issue to a matter of scientific information, bean counting and number crunching. Food makes a far wider contribution to our heritage and culture, which we should be celebrating. The Times reported just before Christmas that the French Government are funding research into what makes a good meal and what contribution that makes to the national life. We should do the same in this country and speak far more about the positive contribution that the food industry and food generally make, rather than continually sending out a message of ““Thou shalt not”” about the foods that people should eat.