British Agriculture and Food Labelling

I am glad that my hon. Friend raised that case. I know a bit about it, as I was one of the complainants. We got down to whether there should have been an apostrophe and, if so, where it should have gone. The problem was that Heinz rose above the fray, so to speak. Its representatives said, ““Look—we're just going to do it.”” There was no comeback whatever; without going through a whole court process there was no possibility, apart from appealing to its better judgment, of getting the company to rethink. It refused to do so.