British Agriculture and Food Labelling

Both my right hon. Friend the Secretary of State and I have met representatives of eight of the big retailers and representatives of the British Retail Consortium. We discussed the issue as recently as three weeks ago, and we continue to raise it. I accept what the hon. Gentleman has said about that particular sandwich. I think it is clear from all the evidence that he has seen, from the evidence that the Jamie Oliver programme uncovered and from the experience of anyone who shops in supermarkets that British retailers know the value of the Union flag as a selling point for food. Precisely because it is of such value to them as retailers, British customers ought to be able to rely completely on the fact that, if it is being used to market in such a way, they understand what they are purchasing and are not being misled.