Alcohol Labelling Bill [HL]

It is hard to add anything to the excellent argument made by my noble friend Lady Coussins. Before we leave Clause 1, I want just to refer to something that I do not think has been mentioned, although I was not able to be here for the Second Reading debate—it was held on a Friday, which as noble Lords know is not the easiest day to be in the House. The noble Lord, Lord Mitchell, will correct me if I am wrong, but I do not think that any mention of pictograms was made in his earlier Bill, which had to be withdrawn. It is an interesting idea and in many ways a pictogram may be better than a written warning. However, while one can visualise easily a pictogram of a pregnant woman, one of a woman trying to conceive is rather more interesting. All sorts of images come to mind, some of which might fall foul of the censorship lobby. Has any thought been given to this? Perhaps there is an American example that could be copied. It may sound frivolous, but it is an interesting point mainly because, as the noble Lord, Lord Mitchell, told us on the last occasion, it is when a woman is trying to conceive or has just done so that the foetus is in the most danger.