Digital Switchover (Disclosure of Information) Bill

I am grateful to my hon. Friend for giving way, because I know that he is coming to the end of his contribution. I thought that the whole point about the Government’s advertising campaign was that it would be regional, and that is why most people in London would not have the faintest idea about digital switchover, whereas people in the borders would. It is because people are fairly mobile that assistance should be spread over the whole period of the switchover, irrespective of where the eligible people live.