Digital Switchover (Disclosure of Information) Bill

I want to return briefly to the issue of freeview. Given the almost postcode lottery nature of the availability of freeview, are we not seeing the emergence of two different types of constituencies? The first type will have access to all the mediums and forums in the run-up to digital switchover and the second will include constituencies such as mine that will not have that access. What can we do to ensure that people will still be encouraged to take digital conversion when freeview and digital television are not available to them?