Digital Switchover (Disclosure of Information) Bill

I want to make some more progress. Digital UK, for example, is working closely with the major charities and is soliciting their support both in communicating the switchover message and in providing practical help and advice. Hon. Members may already have seen the adverts starring a little robot, Digit Al. Between now and switchover, Digital UK will be communicating with every single TV-viewing household in the country to ensure that they are prepared for change. Now is a particularly important time, because a large number of new televisions and other digital equipment are bought at Christmas.